Ogi Eyewear: Re-Envisioned, Re-Launched

Ogi Elevates itself to become the bridge to luxury

Launched in 1997, the Ogi Eyewear family has made a name for itself by crafting high quality, on-trend, frames with an emphasis on affordability. Today, Ogi Eyewear has taken that philosophy one step further to become the bridge to luxury. Offering luxurious eyewear at unprecedented price points allows the chic, sought after elements of the finest eyewear collections in the world to become accessible to more offices.

To allow practitioners the ability to segment the collection into categories best suited for their office, the collection is being launched in three distinct categories: Ogi Heritage, Ogi Evolution and Ogi Innovation.

Over the years Ogi Eyewear's brand essence has grown with the trends in current culture and technology, but the company has never turned it's back on its fundamentals. The Heritage Collection embodies the spirit of Ogi’s beginning: small, colorful frames with a fresh, contemporary flair. Ogi’s heritage has been incredibly important in the evolution of the brand and to the ever-present segment of the market where these styles are still in demand. Tapping into familiar formulas of the best selling styles from the past, the newest additions to the Heritage Collection combine small, simple shapes and rich tones with subdued industrial elements.

The Evolution Collection embraces Ogi’s heritage but adds an element of distinction, appealing to a larger audience by introducing a wider range of sizes for added versatility. Additions to the Evolution Collection closely mirror the latest trends in eyewear while keeping a firm grasp on functionality. Hallmarks of this evolving category can be seen in the use of premium materials and inventive forms.

The Innovation Collection, home to Ogi's most elite models, proudly boasts the most fashion-forward additions to the Ogi collection. Inspired by the distinguishing elements of modern architecture, styles from the Innovation collection are bold, contemporary eyewear pieces designed to stand apart from the prevailing. These models deliver style and substance through the use of premium materials and diligently placed details.

What's ahead in sunwear

THE FUTURE IN FOCUS

FOR IMMEDIATE RELEASE - December 3, 2009 - Minneapolis, MN

OGI Eyewear and Big Brothers Big Sisters of the Greater Twin Cities Partner to provide glasses to children.

Each year, an overwhelming number of children in the United States go undiagnosed with potentially serious vision problems. Poor vision can greatly impact a child’s ability to function in school as well as in their daily lives. Healthy vision helps to build self-esteem and improves performance in school. In most cases, poor vision can easily be detected and treated with a proper eye exam. For some children, a trip to the eye doctor is simply not possible. To better assist children with vision needs, Minneapolis-based OGI Eyewear has partnered with Big Brothers Big Sisters of the Greater Twin Cities to create a unique opportunity to provide children with eyecare necessary for success in school and daily life.

Big Brothers or Sisters (mentors) who feel their Little Brothers or Sisters (mentees) may benefit from this program will be issued vouchers. Each voucher will entitle the bearer to a complimentary eye exam at a participating location along with his or her choice of an OGI frame and a pair of lenses.

OGI Eyewear and Big Brothers Big Sisters are pleased to work together to promote eye health and further enrich the lives of young people. Through better vision, the future of our youth becomes a little bit clearer. If you are interested in participating in this program, please contact Amber Bay at the OGI Eyewear office at 763-592-1493 or by e-mail, amber.bay@ogiframes.com

New Men's Styles Featured in Vision Care Product News

Upcoming Event - Meet the Designer

Ogi Eyewear + Fifth Avenue Optical

Ogi Eyewear will be holding a trunk show at Fifth Avenue Optical in the Galleria Mall on Saturday, November 28th from 10-5. The trunk show will preview the latest additions to the Ogi Eyewear Winter Collection. In addition to the exclusive new styles, Ogi Eyewear designer David Spencer will be in attendance to answer questions and assist in eyewear selections. This special opportunity is available for one day only.

Fifth Avenue Optical

3540 In the Galleria

Edina, MN

55435

Directions to the Galleria

Material Witness

Ogi's Soon to be Released 7134 Featured in 20/20 Magazine

Distinguishing Marks

Ogi Eyewear Launches New Pieces In Men's Collection //Ogi Eyewear 9060

As consumers carefully sift through the vast array of men's eyewear choices, three factors will most likely dictate their purchase: style, quality and price. Ogi Eyewear finds itself in the forefront of all three categories as they continue to release high quality, on-trend products at unparalleled price points.

The newest additions to Ogi's men's collection are finely crafted to reflect the sensibility and taste sought after in today's challenging economic times. Every new model in the men's collection was designed with a fashion forward mentality but was also designed to be large enough to accommodate a progressive lens. Each style perfectly balances form and function to create a refined look that fits comfortably within a range of budgets, needs and preferences.

Distinct shapes and vibrant colors can be found on new zyl models including the 9060. Available in black on crystal, brown demi, gray on white fog, tortoise ripple, and blue demi, the 9060 is a bold, eye-catching style made out of premium Italian zyl. Another standout in the collection is the sharp and angular 9602. The soft matte metal front combined with a thin colorful stripe give the 9602 a classic feel with a shot of contemporary flavor. It is available in four masculine color combinations, consisting of black/blue, brown/copper, gray/black and dark gunmetal/gray. Each sophisticated color combination adds a unique element of expression and completes the look of a finely dressed modern man.


See All New Styles

OGI “SPINNERS” WIN VISION CHOICE AWARD AT VISION EXPO WEST 2008 IN LAS VEGAS

The newly released “Spinners” collection by Ogi frames was selected as the best new product at Vision Expo West 2008. Selected by attendees to the show, this revolutionary kids frame line was highlighted as a new addition to the already impressive Ogi showcase at Vision Expo West 2008.

Ogi featured four colorful pieces from the collection set in a revolving mechanical display that twisted the temple hinges on a continual
rotation of 360 degrees. The OGI Spinners are the only frames available today that feature this revolutionary temple with the ability to rotate as such. Made possible by an exclusive hinge, the temple smoothly revolves around the front of the frame and then locks back into place. The Spinners unique spring hinge increases durability by nearly eliminating all of the stress placed on the hinge of the frame and assuring a long frame life.