Ogi Eyewear: Re-Envisioned, Re-Launched

Ogi Elevates itself to become the bridge to luxury

Launched in 1997, the Ogi Eyewear family has made a name for itself by crafting high quality, on-trend, frames with an emphasis on affordability. Today, Ogi Eyewear has taken that philosophy one step further to become the bridge to luxury. Offering luxurious eyewear at unprecedented price points allows the chic, sought after elements of the finest eyewear collections in the world to become accessible to more offices.

To allow practitioners the ability to segment the collection into categories best suited for their office, the collection is being launched in three distinct categories: Ogi Heritage, Ogi Evolution and Ogi Innovation.

Over the years Ogi Eyewear's brand essence has grown with the trends in current culture and technology, but the company has never turned it's back on its fundamentals. The Heritage Collection embodies the spirit of Ogi’s beginning: small, colorful frames with a fresh, contemporary flair. Ogi’s heritage has been incredibly important in the evolution of the brand and to the ever-present segment of the market where these styles are still in demand. Tapping into familiar formulas of the best selling styles from the past, the newest additions to the Heritage Collection combine small, simple shapes and rich tones with subdued industrial elements.

The Evolution Collection embraces Ogi’s heritage but adds an element of distinction, appealing to a larger audience by introducing a wider range of sizes for added versatility. Additions to the Evolution Collection closely mirror the latest trends in eyewear while keeping a firm grasp on functionality. Hallmarks of this evolving category can be seen in the use of premium materials and inventive forms.

The Innovation Collection, home to Ogi's most elite models, proudly boasts the most fashion-forward additions to the Ogi collection. Inspired by the distinguishing elements of modern architecture, styles from the Innovation collection are bold, contemporary eyewear pieces designed to stand apart from the prevailing. These models deliver style and substance through the use of premium materials and diligently placed details.

Distinguishing Marks

Ogi Eyewear Launches New Pieces In Men's Collection //Ogi Eyewear 9060

As consumers carefully sift through the vast array of men's eyewear choices, three factors will most likely dictate their purchase: style, quality and price. Ogi Eyewear finds itself in the forefront of all three categories as they continue to release high quality, on-trend products at unparalleled price points.

The newest additions to Ogi's men's collection are finely crafted to reflect the sensibility and taste sought after in today's challenging economic times. Every new model in the men's collection was designed with a fashion forward mentality but was also designed to be large enough to accommodate a progressive lens. Each style perfectly balances form and function to create a refined look that fits comfortably within a range of budgets, needs and preferences.

Distinct shapes and vibrant colors can be found on new zyl models including the 9060. Available in black on crystal, brown demi, gray on white fog, tortoise ripple, and blue demi, the 9060 is a bold, eye-catching style made out of premium Italian zyl. Another standout in the collection is the sharp and angular 9602. The soft matte metal front combined with a thin colorful stripe give the 9602 a classic feel with a shot of contemporary flavor. It is available in four masculine color combinations, consisting of black/blue, brown/copper, gray/black and dark gunmetal/gray. Each sophisticated color combination adds a unique element of expression and completes the look of a finely dressed modern man.


See All New Styles